The company released their first (poker) game for Facebook in September 2007.
Zynga’s early revenue came from Myspace, but it exploded when the company shifted focus to facebook.
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Users could acquire time (faster leveling up) or resources in the game by inviting friends.
The company used the "engineered marketing" approach to quickly build a large audience they could market the Snappa design tool to as soon as it launched.
Once we officially launched Snappa, we started cross promoting the tool to visitors of Stock
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