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Dating playbook

Before you begin creating content, you have to get clear on your goals.

It seems obvious, I know, but the reason why content marketing strategies fall apart is because there’s no set direction.

To keep the portfolio stable, Income holds large amounts of short-term Treasuries and mortgage-backed securities.

Man­agers Alfred Murata and Dan Ivascyn (Pimco's chief investment officer) also use complex hedging techniques to make side bets on the direction of interest rates, both in the U. and abroad." data-reactid="24"Unlike bond funds that target one part of the market, Income, a member of the Kiplinger 25 can invest in just about anything the managers want.

They’re competing with other solutions that provide me the same benefits, such as massage therapists, conventional gyms, and maybe even a mattress store.

The reason JTBD is so helpful for startup marketers like you is this: you’re not creating your segments of users based on demographics or personas but rather based on motivations, context and triggers.

a member of the Kiplinger 25 can invest in just about anything the managers want.

The fund recently held 9% of its assets in high-yield "junk" bonds, for instance, and 18% in emerging-markets debt.

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It frames purchasing decisions as a choice to “hire” a product or service to do a job.

In that case, my yoga studio is not really competing with other yoga studios to get my business.

Think of these seven steps more like a lily pad than a ladder.

In this section you’ll determine when to Chances are you’re leaving money on the table. So in step 7 I’ll share how to make sure none of your ideas or content falls through the cracks, and give you the 5. Not only the time to execute it, but the time it takes to start seeing results? Are you willing to put in the work, over the long term? Or have your actions gone unchecked and you and your team need to refocus your efforts?

321 comments

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