Journal of marketing management celebrity

Celebrity Endorsement: A Literature Review: Journal of ...

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Use of celebrities as part of marketing communications strategy is a fairly common practice for major firms in supporting corporate or brand imagery. Firms invest significant monies in juxtaposing brands and organisations with endorser qualities such as attractiveness, likeability, and trustworthiness. They trust that these qualities operate in a transferable way, and, will generate desirable ...

Celebrity Endorsement: A Literature Review: Journal of ...

The production and consumption activities relating to the ...

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AbstractThis paper considers the impact of the celebrity artist on the associated production and consumption activities. It also considers the role which entrepreneurial marketing plays in helping to create the celebrity artist aura. The artist Thomas Kinkade is used to illustrate how this occurs in practice. Here, authenticity and nostalgia dimensions are also influential factors.

The production and consumption activities relating to the ...

The Impact of Celebrity Endorsement on Strategic Brand ...

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The essence strategic marketing for profitable value delivery process in present day hyper competitive economy is found to incontrovertible. This research investigates the impact of celebrity endorsement on strategic brand management. It established a correlate between the success of celebrity endorsement of brands and the power of

The Impact of Celebrity Endorsement on Strategic Brand ...

Journal of Management and Marketing Research - AABRI

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The Journal of Management and Marketing Research (JMMR) publishes original, unpublished manuscripts related to contemporary issues in management and marketing. Any topic related to management or marketing is appropriate for publication consideration in the journal. This journal is double-blind peer reviewed with an acceptance rate of less than 35%.

Journal of Management and Marketing Research - AABRI

The Effects OF Celebrity Endorsement in Advertisements

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International Journal of Academic Research in Economics and Management Sciences Sep 2014, Vol. 3, No. 5 ISSN: 2226-3624 181 www.hrmars.com Celebrity endorsement if used effectively makes the brand stand out, enhances brand recall and facilitates instant awareness.Celebrity Endorsement is a way to get the brand noticed

The Effects OF Celebrity Endorsement in Advertisements

Celebrity Entrepreneur Endorsement and Advertising ...

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5/15/2014 · Celebrity Entrepreneur Endorsement and Advertising Effectiveness ... Under a Creative Commons license. Abstract. Celebrity endorsement in advertising is a popular strategy worldwide. Celebrities are hired because they are perceived to be more credible endorser of products compared to non-celebrities. ... Journal of Marketing Management, 19, 1(2 ...

Celebrity Entrepreneur Endorsement and Advertising ...

International Journal of Research in Marketing ...

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Read the latest articles of International Journal of Research in Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature

International Journal of Research in Marketing ...

Role of Relationship Marketing in Competitive Marketing ...

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Journal of Management and Marketing Research Role of Relationship Marketing in Competitive Marketing Strategy Nagasimha Kanagal Indian Institute of Management, Bangalore Abstract Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the key functionality in enhancing business performance.

Role of Relationship Marketing in Competitive Marketing ...

Bayram Zafer Erdogan - Google Scholar Citations

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22 rows · This "Cited by" count includes citations to the following articles in Scholar. ... Getting the best …

Bayram Zafer Erdogan - Google Scholar Citations

Celebrity endorsement, brand credibility and brand equity ...

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Purpose – This research aims to examine the impact of celebrity credibility on consumer‐based equity of the endorsed brand. The mediating role of brand credibility and the moderating role of the type of branding (parent versus sub‐brand) employed by the endorsed brand on the endorser credibility‐brand equity relationship are also to be examined.

Celebrity endorsement, brand credibility and brand equity ...

Celebrity fashion brand endorsement in Facebook viral ...

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Purpose In light of Facebook-based viral marketing and social commerce, the purpose of this paper is to test the moderating role of social identification with the Facebook profile owner (celebrity as aspirational reference group vs ingroup member (college student, same school) vs outgroup member (college student, different school)) in Facebook-based fashion brand marketing and management.

Celebrity fashion brand endorsement in Facebook viral ...

Celebrity | Integrated Marketing Communication Journal

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The use of the celebrity has proven to be a success in the marketing industry. By using such highly proclaimed individuals throughout advertisements, celebrity endorsements have allowed consumers to attach them to the organization’s brand thus benefiting the …

Celebrity | Integrated Marketing Communication Journal

The effectiveness of celebrities in conservation marketing

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Celebrities are frequently used in conservation marketing as a tool to raise awareness, generate funding and effect behaviour change. The importance of evaluating effectiveness is widely recognised in both marketing and conservation but, to date, little research into the effectiveness of celebrity endorsement as a tool for conservation marketing has been published.

The effectiveness of celebrities in conservation marketing

Home | the Journal of Advertising Research

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Journal of Advertising Research Feb 2019, JAR-2019-005; DOI: 10.2501/JAR-2019-005 You have access Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle

Home | the Journal of Advertising Research

Journal of Fashion Marketing and Management: An ...

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Journal of Fashion Marketing and Management: An International Journal ... Journal of Fashion Marketing and Management Vol. 13 No. 4, 2009 ... When a company invites a celebrity to endorse a brand ...

Journal of Fashion Marketing and Management: An ...

Journal of Brand Management | RG Journal Impact Rankings ...

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Journal of Brand Management | This bi-monthly publication has established itself as the leading authoritative journal on brand strategy, and draws together cutting-edge analysis and latest ...

Journal of Brand Management | RG Journal Impact Rankings ...
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